Quala-Tea Week 3: Nela's Chai in the Market

We spent some time this week looking through Nela's website to see how well she was currently advertising her product.

The website was fine, it had a simplistic layout and was unfinished in places but there was still the ability to purchase her products online.

However, after finding a list of her distributors on her website we went out to several of them to see how Nela's chai was being distributed.

What we noticed about cafe's was that they just served chai tea/lattes without any mention of the name/brand. In supermarket type areas such as Moore Wilsons; her product was overwhelmed by others on the shelf and not very easy to find.

We did notice a positive which was that the style and colour of the packaging allowed for the product to be easily spotted.






We took these factors into account when further brainstorming our ideas for out week 4 presentation.

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