Quala-Tea Week 3: Planning our first presentation

We began planning for an upcoming presentation in our week 4 in which our group would have to pitch our offical idea for our approach to improving Nela's brand based on the information she gave us from the week 2 meeting (and any others).

We brainstormed the following for our slides:

Aims:
  • A visualisation of what we’re looking at/ representing the research (Show something)
  • Don’t rush into the design/solution
  • Images of the type of people in the demographic
  • Have understanding about the Chai and the understanding of the project, is everything following through?
  • Is there inconsistency?
  • Bring up barriers to her success.
  • Compare with other Chai’s
Ideas:
Competing brands
  • Chaiwalla - night markets,
  • T2 - store,
Collaboration ideas

  • Winter warmer drink (alcohol) - Putting in in bars to try out with their drink menu.
  • Iced tea - Nela can create?
  • Gelato - Gelissimo,
  • Craft beer - Garage Project, Parrot Dog, Husk
  • Cookies - moustache milk and cookie bar.


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