Quala-Tea Week 6/The Break: Research
Our first official presentation to Nela directly would be after the break in week 7. Apart from putting together our presentation over the break we were all given different areas to research into.
This research aimed to expand on what we information we got from the previous two interviews, but more importantly what we were going to use to convince Nela of our idea of expansion/collaboration:
Our roles were:
- Do millennials want things fast, or are they slowing down? (Rosamund)
- What are other brands who have a product that can be used in many ways (India)
- Is a multifunctional element what appeals to consumers today? (Michael)
- Is there anything in the market already like a iced chai? (Freedom)
- What demographic is she currently targeting, what demographic would we be opening it up to? (Jake)
- How have other small businesses built their brand, looking at those models. (Danni)
All of the research we would gather would be incorporated into our week 7 presentation.
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